The Beats headphone's features are not altered, they are sold the same way around the world. global marketing standardization. The marketing mix remains the same, although slight changes may be made in promotion.
When advertising to a specific culture, due to demographics, the people in the advertisement may change, most likely to a known artist of their country. The sound featured in the commercial may also be music that is currently popular in the country.
In the end, the product remains the same, with the concept of unique style headphones, that has quality studio sound performance.
Below is commercial from South Korea, the product is the same, the concept is the same.
Due to demographics, the people featured in the commercial are Asian decent.
Recently. Beats has made a collaboration with a very well known Korean brand name called Faddy Robot. Faddy Robot is a famous Korean brand-name, their clothing is constantly advertised by Korean Pop Artists.
Korean Pop music has become a very big part of Korean culture.Thus by making this collaboration, they are able to instantly target markets in Korea, through the popularity of these artists, who are now constantly seen with the headphones by their fans.
The Monster company also participated in the IFA:
IFA in Berlin, the global trade show for consumer electronics and home appliances, presents the latest products and innovations in the heart of Europe.
IFA offers a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from industry, trade and the media.
The event was held on September 2-7, 2011.The Monster company presented their latest products, including the Beats by Dr. Dre
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