Ch.18 Sales Promotion & Personal Selling

Beats Electronics does not really use sales promotion for their products. In certain retail locations (like Best Buy)  they have point-of-purchase displays, these are displays used to promote their product. These stations let you 'Hear The Difference' for yourself. Here they have their newest headphones and Beats Audio laptops for you to test out.

Besides P-O-P displays, you can find a few other sales promotions. You are only able to find their products at certain percentage discounts through their authorized retailers like Amazon. There you can find some Beats product on discount for 15% and also people selling their used products. Retail  stores like Best Buy, also offers the headphones at a discount percentage.

(P-O-P displays that can be found at some retail stores)