Ch.17 Advertising And Public Relations

Beats by Dr.Dre is not really known for it's advertising. They barely have any commercials, no magazine ads, radio or internet ads. The reasoning is logical, spending on advertising varies by industry. Headphones are not something you see, if ever, constantly advertised . Yet, Beats has managed become a brand name through their creator Dr.Dre, without much advertising.

You can say that the type of advertising used is comparative. Their product has superior quality to other brands and they offer you the quality deserved. Which takes you to their common theme, and that is that beats headphones are headphones that let you, Hear the music the way the artist intended and that Sound Really Matters.


You can find some printed ads at retail stores that use the common theme and a picture of the headphones, with a black background. The main colors Beats uses are Red, Black and White.

One of the few commercials specifically for the headphones, is one not even shown in the US but in Korea. :

Here is another one advertising the HP Touchsmart, but using the same common theme of the company:

Their public relation strategy is through their official website. Here they introduce their new products and existing products. Their newest products are placed to be seen as soon as you enter their website. They also post press/news. Another main source, is also their Facebook page, which is constantly updated with the latest news.

Through their YouTube website, they have videos called Beats By Dr.Dre Presents, and future artist talking about the latest Beats products.