Beats headphones are mainly consumer products because they are purchased for personal consumption. There are not many businesses which required the purchase of headphones, there are for any person listening to music...unless you are a producer, artist, or even a DJ. And that's when Beats headphones becomes a business product, for example producers need quality headphones to listen to music they are creating, and will later be selling. Beats makes headphones that are specifically for people like these, they are called Pro High Performance Professional Headphones. They constantly promote their headphones as being so good that even musical professionals use it. They are always promoting by posting picture on Facebook of DJs who are working while using the headphones.
They also do business through re sellers like retail stores.... for example Best Buy, where all the products are available. Although Beats has open their first store, they will obviously continue to use re-sellers. They also authorized many only websites like Amazon, to sell their product.
Most recently they have partnered with the HTC, and created a cell phone called HTC Rezound, thats uses The Beats Audio™ digital signal processing mode that delivers thundering bass, soaring mid-range and crisp highs.
(below~ DJ Diplo & Beats By Dr.Dre headphones)
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