Ch. 15 Retailing

Beats by Dr.Dre does not have their own company retailing store but has franchise partnerships. They used a product and trade name franchising, were the dealer agrees to sell certain products provided by a manufacturer or a wholesaler. Their biggest retailing partnerships are Apple and Best Buy.

Other Partnerships

They have also taken the road of nonstore retailing by making products available through electronic retailing.
Online retailing is available through their official Beats By Dr.Dre website, as well as their partnerships websites.

Retailing Marketing Strategy:

Having already identified their company's target market as teens and the Generation Y, the location is strategically planned. By having the product in the Apple store, they are able to target teens and career minded people, who are buying iPhones and ipod/itouch. The same goes for having their product in specialty stores like Best Buy that offers variety of electronics.