CH.10 Product Concepts

Type of Consumer Product:
Beats headphones can be considered as a shopping product-a product that requires comparison shopping because its usually more expensive than a convenience product and its found in fewer stores. 
Their product mix-all products it sells- consist of more than one product line.
A product line is a group of closely relater product items.
Beats has product lines of:
-Over Ear headphones
-In Ear headphones
-Artist Series
-New variety of colors --(Studio headphones)
Adding the new colors can be seen as product line extension-adding additional products to an existing product line in a n order to compete more broadly in the industry.


Branding:
Beats success is mainly because of their branding.
Beats by Dr.Dre has become a brand name through the creator Dr.Dre, who is a world known producer/artist/rapper. The brand mark used is a lower case B, this is easily recognized as the Dr.Dre brand name when people see the mark.
Although Beats Electronic has their trade mark over the product, their is also another brand mark on their products and that is of the Monster Cable Company. Beats Electronics are only a limited liability company and their main partnership is with the Monster Cable Company, so they are co branding.

Packaging:
"come in a beautifully designed carrying case with  anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to ¼-inch stereo cable adapter, as well as Monster’s iSonitalk, a microphone/headphone adapter for iPhones."

Warranty:
As long as your headphones were purchased from an authorized Monster Cable retailer and can provide a copy of the receipt, the warranty is valid from the original purchase date. The receipt validates the manufacturer's warranty, which covers any possible manufacturer defects. It does not cover abuse, lost or stolen product(s).