Ch.16 Integrated Marketing Communication

Beats Electronics promotional strategy use a promotional mix  that consist of advertising, sales promotion and some sales promotion.


Beats ~Promotional Mix:

Advertising:
-Commercials/YouTube
-Interactive kiosk/ p-o-p displays


Public Relations:
-Official Website
-Press Releases
-Facebook
-Twitter



Sales Promotion:
-p-o-p displays
-discounted product at authorized retailer stores/websites


( CH 17 Advertising and PR-http://monstercable2011.blogspot.com/2011/10/ch17-advertising-and-public-relations.html)
( CH 18 Sales Promotion ---http://monstercable2011.blogspot.com/2011/10/ch18-sales-promotion-personal-selling.html )

Interpersonal or Mass Communication?

Beats Electronics had mainly been using mass communication, but with the opening of their first retail store, they will now also be using interpersonal communication.

Beats Store~http://monstercable2011.blogspot.com/2011/11/beats-store.html

Web 2.0 Marketing Communication:


Their key communication element is through the Internet. Beat Electronics main tool of engaging with the consumer/PR is through Facebook and Twitter, which are now the biggest social networks.
So far they have 834,717 people who 'Like' their Facebook page and are constantly updated with the latest news on Beats products and are able to comment and voice their opinions/concerns/ratings. There is also constant updates on their Twitter page, and consumer questions answered daily.

Facebook:http://www.facebook.com/beatsbydre
Twitter:http://twitter.com/#!/beatsbydre